Putting Stakeholder Management into Practice

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О книге

Stakeholder Management is difficult to translate into practice even for the experienced manager. This book details and analyzes success stories from a wide range of sectors to illustrate how Stakeholder Management can be tailored to each unique situation. It provides the reader with concrete answers and ideas about planning and implementing successful Sakeholder Management in the areas of customer retention, employee commitment, and internal service quality. Это и многое другое вы найдете в книге Putting Stakeholder Management into Practice

Полное название книги Putting Stakeholder Management into Practice
Автор
Ключевые слова маркетинг, продажи, потребитель
Категории Деловая литература, Маркетинг. Реклама
ISBN 3540206914
Издательство
Год 2004
Название транслитом putting-stakeholder-management-into-practice
Название с ошибочной раскладкой putting stakeholder management into practice