The New Mainstream : How the Multicultural Consumer Is Transforming American Business Guy Garcia

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Guy Garcia - «The New Mainstream : How the Multicultural Consumer Is Transforming American Business»

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An economic revolution is transforming America: the New Mainstream. In this groundbreaking book, Guy Garcia explains how Americans will eat, work, play, learn, and spend money in the twenty-first century -- and why any organization that ignores the lessons of the New Mainstream is doomed to fail.

Полное название книги Guy Garcia The New Mainstream : How the Multicultural Consumer Is Transforming American Business
Автор Guy Garcia
Ключевые слова маркетинг, продажи, потребитель
Категории Деловая литература, Маркетинг. Реклама
ISBN 60584661
Издательство
Год 2005
Название транслитом the-new-mainstream-how-the-multicultural-consumer-is-transforming-american-business-guy-garcia
Название с ошибочной раскладкой the new mainstream : how the multicultural consumer is transforming american business guy garcia