Consumers, Policy and the Environment : A Tribute to Folke Olander

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The role of the consumer has changed from seeking the most satisfaction from goods and services to reconciling consumption with active citizenship, which links consumption to modern social issues such as environmental protection, soundbusiness ethics, and fair working conditions. Understanding consumers – the way they buy products, the way they relate to questions of environmental importance, and the way they participate in public policy formulation processes – is of vitalimportance to modern society. In this book, eminent researchers examine contemporary issues related to the field of consumers, policy, and the environment.

Полное название книги Consumers, Policy and the Environment : A Tribute to Folke Olander
Автор
Ключевые слова маркетинг, продажи, потребитель
Категории Деловая литература, Маркетинг. Реклама
ISBN 387250034
Издательство
Год 2005
Название транслитом consumers-policy-and-the-environment-a-tribute-to-folke-olander
Название с ошибочной раскладкой consumers, policy and the environment : a tribute to folke olander