This edition offers students a solid foundation in sales promotion basics by explaining 10 basic techniques.
Gets students involved by having them create hypothetical promotions based on models of success.
Provides real-life examples to stimulate classroom discussion as students examine and debate real cases.
Discusses the newest innovations in the field. Это и многое другое вы найдете в книге Sales Promotion Essentials: The 10 Basic Sales Promotion Techniques... and How to Use Them (Don E. Schultz, William A. Robinson, Lisa A. Petrison)