Книги автора «David A. Aaker»

Strategic Market Management (Strategic Market Managment) (David A. Aaker)

Developing Business Strategies (David A. Aaker)

Building Strong Brands (David A. Aaker)

Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity (David A. Aaker)

Building the Brand-Driven Business: Operationalize Your Brand to Drive Profitable Growth (David A. Aaker,Michael Dunn,Scott M. Davis)

Marketing Research (David A. Aaker)