Книги автора «Philip Kotler»

Principles of Marketing (11th Edition) (Principles of Marketing) (Philip Kotler,Gary Armstrong)

Framework for Marketing Management (3rd Edition) (Philip Kotler,Kevin Lane Keller)

Principles of Marketing, Activebook 2.0 (Philip Kotler,Gary Armstrong)

Precision Marketing : The New Rules for Attracting, Retaining and Leveraging Profitable Customers (Philip Kotler,Jeff Zabin,Gresh Brebach)

Principles of Marketing ActiveBook (Philip Kotler,Gary Armstrong)

Lateral Marketing: New Techniques for Finding Breakthrough Ideas (Philip Kotler,Fernando Trias de Bes)

Principles of Marketing (12th Edition) (Principles of Marketing) (Philip Kotler,Gary Armstrong)

Kotler on Marketing: How to Create, Win, and Dominate Markets (Philip Kotler)

Standing Room Only: Strategies for Marketing the Performing Arts (Philip Kotler,Joanne Scheff)

Corporate Social Responsibility : Doing the Most Good for Your Company and Your Cause (Philip Kotler)

Ten Deadly Marketing Sins: Signs and Solutions (Philip Kotler)

Principles of Marketing (Philip Kotler,Gary Armstrong)

Social Marketing: Influencing Behaviors for Good (Philip Kotler,Nancy R. Lee)

Principles of Marketing: A Global Perspective (Philip Kotler,Gary Armstrong,Ang Swee Hoon,Leong Siew Meng,Tan Chin Tiong,Oliver Yau)

Ingredient Branding: Making the Invisible Visible (Philip Kotler,Waldemar Pfoertsch)

High Visibility: Transforming Your Personal and Professional Brand (Philip Kotler,Irving Rein,Michael Hamlin,Martin Stoller)

The Elusive Fan: Reinventing Sports in a Crowded Marketplace (Philip Kotler,Irving Rein,Ben Shields)

Marketing for Congregations: Choosing to Serve People More Effectively (Philip Kotler,Norman Shawchuck)

Market Your Way to Growth: 8 Ways to Win (Philip Kotler,Milton Kotler)

Winning Global Markets. How Businesses Invest and Prosper in the World's High-Growth Cities (Philip Kotler)

Spend Shift. How the Post-Crisis Values Revolution Is Changing the Way We Buy, Sell, and Live (Philip Kotler)

Kellogg on Marketing (Philip Kotler)

The Shift. The Transformation of Today's Marketers into Tomorrow's Growth Leaders (Philip Kotler)

Ten Deadly Marketing Sins. Signs and Solutions (Philip Kotler)

Confronting Capitalism (Philip Kotler)

Philip Kotler - The Mind of a Leader (Philip Kotler)

Strategic Marketing For Health Care Organizations (Philip Kotler)

Democracy in Decline (Philip Kotler)