Книги автора «Martha Rogers»

The One to One Fieldbook: The Complete Toolkit for Implementing a 1To1 Marketing Program (One to One) (Don Peppers,Martha Rogers,Bob Dorf)

Return on Customer: Creating Maximum Value From Your Scarcest Resource (Don Peppers,Martha Rogers)

The One to One Fieldbook: The Complete Toolkit for Implementing a 1 to 1 Marketing Program (Don Peppers,Martha Rogers,Bob Dorf)