Книги автора «Don Peppers»

The One to One Fieldbook: The Complete Toolkit for Implementing a 1To1 Marketing Program (One to One) (Don Peppers,Martha Rogers,Bob Dorf)

The One to One Manager: Real-World Lessons in Customer Relationship Management (One to One) (Don Peppers,Martha,Phd Rogers)

Return on Customer: Creating Maximum Value From Your Scarcest Resource (Don Peppers,Martha Rogers)

The One to One Fieldbook: The Complete Toolkit for Implementing a 1 to 1 Marketing Program (Don Peppers,Martha Rogers,Bob Dorf)

Rules to Break and Laws to Follow (Don Peppers)