Книги автора «Malcolm McDonald»

If You're So Brilliant...How Come Your Marketing Plans Aren's Working?: The Essential Guide to Marketing Planning (If You're So Brilliant) (Malcolm McDonald)

Key Account Managers Bundle (Malcolm McDonald,Lynette Ryals,Diana Woodburn)

Key Account Plans: The Practitioners Guide to Profitable Planning (Malcolm McDonald,Lynette Ryals)

Creating Powerful Brands (Malcolm McDonald,Leslie de Chernatony,Elaine Wallace)

Marketing Plans for Service Businesses, Second Edition : A Complete Guide (Malcolm McDonald)

Marketing Due Diligence: Reconnecting Strategy to Share Price (Malcolm McDonald,Brian D. Smith and Keith Ward)

Marketing in a Nutshell: Key concepts for non-specialists (Malcolm McDonald,Mike Meldrum)

Market Segmentation: How to do it, How to Profit from it (Malcolm McDonald,Ian Dunbar)