О книге

"Transnational Management" focuses on the management challenges associated with developing strategies and managing the operations of companies whose activities stretch across national boundaries. The purpose of this book is to provide a conceptual framework of the interplay between the multinational corporation, the countries in which it does business, and the competitive environment in which it operates. Through text narrative, cases, and readings, the authors skilfully examine the development of strategy, organizational capabilities, and management challenges for operating in the global economy.

Формат: 18,5 см x 23 см. Это и многое другое вы найдете в книге Transnational Management: Text, Cases and Readings in Cross-border Management (Christopher Bartlett, Sumantra Ghoshal, Paul Beamish)

Полное название книги	Sumantra Ghoshal, Christopher Bartlett, Paul Beamish Transnational Management: Text, Cases and Readings in Cross-border Management
Тип	Книга
Авторы	Sumantra Ghoshal, Christopher Bartlett, Paul Beamish
Категории	Деловая литература, Книги, Менеджмент. Управление предприятием
ISBN	9780071259156
Возрастное ограничение	18
Издательство	McGraw-Hill
Год	2008
Название транслитом	transnational-management-text-cases-and-readings-in-cross-border-management-christopher-bartlett-sumantra-ghoshal-paul-beamish
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