The book presents the basic principles and features of the organization of mass communications based on social advertising in the Republic of Korea, key mechanisms for the functioning and development of social advertising, forms of state support and regulation, reviews of the main stages of development of the advertising industry of the Republic. The theoretical core of the book was a series of studies conducted by the authors from 2013 to 2016. As part of the study, expert interviews were carried out among several dozens of specialists in the field of advertising and mass communications, dozens of thematic sites, hundreds of works in the field of social advertising were analyzed, and psychosemantic studies of social advertising in the field of collecting donations were conducted. One of the key places in the book is occupied by the representation of those realized from 1981 to 2016 social advertising campaigns, readers will be able to get acquainted with a number of examples of print layouts and videos. The book is addressed to a wide range of specialists in the field of advertising, marketing, PR, international communications, teachers and students trained in specialties, employees of non-profit organizations and government agencies responsible for advertising, PR and promotion, specialists studying the development of the Korea Republic. Это и многое другое вы найдете в книге Public Service Advertising: The Korean Way (Natalia Gladkikh, Vladimir Vainer)