О книге

Principles and Practice of Marketing is back for a seventh edition and continues to set the benchmark for achievement in introductory marketing courses across Europe.

This edition has been rigorously updated by Professor David Jobber and new co-author Fiona Ellis-Chadwick to offer a contemporary perspective on marketing, with the latest digital developments and ethical accountability emphasized throughout. Trusted by both students and lecturers this authoritative text is brought to life through engaging examples and interactive resources. Это и многое другое вы найдете в книге Principles and Practice of Marketing (David Jobber, Fiona Ellis-Chadwick)

Полное название книги	Fiona Ellis-Chadwick, David Jobber Principles and Practice of Marketing
Тип	Книга
Авторы	Fiona Ellis-Chadwick, David Jobber
Категории	Деловая литература, Маркетинг. Реклама, Книги
ISBN	9780077140007
Возрастное ограничение	18
Издательство	McGraw-Hill Education
Год	2013
Название транслитом	principles-and-practice-of-marketing-fiona-ellis-chadwick-david-jobber
Просмотров	11
Рейтинг izbe.ru	0,0