If you’re one of the many businesses who want to give back to the community and be sure it makes a difference, check out Give for Good: A How-to Guide for Business Giving.After reading Give for Good, you will: Give back to the community with more meaning and impact Most effectively engage your employees More easily say ‘no thanks’ to solicitationsGive for Good provides a step by step guide to help businesses most quickly and easily build a smart strategic philanthropy plan that is both good for business and creates a fulfilling community investment, including sections to: Choose your focus and causes Select what to give – money, volunteer time and donated product or service Decide how much to give Choose who to give to Measure your impactWhy is business giving important? Consumers: 90% of Americans are likely to switch brands to one associated with a cause if the price and quality are the same Revenue: Most generous companies realized 3% three-year revenue growth vs. least generous firms whose revenue declined 3% over the same period Employees: More than 50% of millennials said that a company’s involvement in various causes influenced whether or not they accepted a job.If you want the fast route to creating a business philanthropy plan which will guide your donations to make the world a better place, buy this book! Это и многое другое вы найдете в книге Give for Good. A How-To Guide for Business Giving (Debbie Johnson, Sam Woollard)