О книге

You don"t need a marketing degree or intensive training to build an attention-grabbing brand; you just need this book - and 30 days.

Simon Middleton shows you how to create, manage and communicate your brand profoundly and effectively, in just 30 days, by following 30 clear exercises. How you work through the book is up to you, the result will be the same: an authentic, compelling, and highly distinctive brand that will attract and engage customers and fans.

You will learn how to:

- Establish your brand values and positioning

- Get the all-important name right

- Bring your brand to life

- Turn your customers into your advocates

- Manage your PR and use your marketing budget wisely

- Inspire your staff to live the brand too

- Deal with problems when something goes wrong Это и многое другое вы найдете в книге Build a Brand in 30 Days: With Simon Middleton, The Brand Strategy Guru (Simon Middleton)

Полное название книги	Simon Middleton Build a Brand in 30 Days: With Simon Middleton, The Brand Strategy Guru
Тип	Книга
Автор	Simon Middleton
Категории	Деловая литература, Маркетинг. Реклама, Книги
ISBN	9781907312427
Возрастное ограничение	18
Издательство	Capstone
Год	2010
Название транслитом	build-a-brand-in-30-days-with-simon-middleton-the-brand-strategy-guru-simon-middleton
Просмотров	5
Рейтинг izbe.ru	0,0