The Corporate Eye: Photography and the Rationalization of American Commercial Culture, 1884-1929 (Studies in Industry and Society) Elspeth H. Brown

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Elspeth H. Brown - «The Corporate Eye: Photography and the Rationalization of American Commercial Culture, 1884-1929 (Studies in Industry and Society)»

О книге

In the late nineteenth century, corporate managers began to rely on photography for everything from motion studies to employee selection to advertising. This practice gave rise to many features of modern industry familiar to us today: consulting, "scientific" approaches to business practice, illustrated advertising, and the use of applied psychology.

Полное название книги Elspeth H. Brown The Corporate Eye: Photography and the Rationalization of American Commercial Culture, 1884-1929 (Studies in Industry and Society)
Автор Elspeth H. Brown
Ключевые слова
Категории Деловая литература, Отрасли и профессии
ISBN 801880998
Издательство
Год 2005
Название транслитом the-corporate-eye-photography-and-the-rationalization-of-american-commercial-culture-1884-1929-studies-in-industry-and-society-elspeth-h-brown
Название с ошибочной раскладкой the corporate eye: photography and the rationalization of american commercial culture, 1884-1929 (studies in industry and society) elspeth h. brown