The revised edition of this bestselling book presents a comprehensive and detailed perspective on the current state of the Indian media industry. With revised and updated statistics, Vanita Kohli presents a strong and well-researched guidebook to the difficult and confusing terrain of the Indian media business. Combining data with rigorous analysis, this new edition covers several new topics and presents a sound foundation to understanding the fundamental principles and concepts needed to understand media industries and issues in the converging media environment.
New to this edition:
- A comprehensive mapping of the Indian media industry
- Comprehensive and detailed statistics on each industry segment
- Detailed analysis and insights on new trends
- New chapters on the nascent domains of telecommunications and the internet
A comprehensive and complete introduction to the media scenario in India for students, scholars, analysts, professionals and media watchers. Это и многое другое вы найдете в книге The Indian Media Business (Vanita Kohli)