This book arises from an event on the future of banking which included leading figures in the industry. It addresses current trends influencing competition including globalization, market structure, technology, and demographics and how these will impact upon companies and their organization, business opportunities, revenue streams, branding, and customer behavior. It will also show banks how to develop strategic initiatives for future competition. This will represent essential thinking for the banking and financial services industry.
Это и многое другое вы найдете в книге The Future of Retail Banking: Delivering Value to Global Customers (Joseph A. DiVanna)