The sequel to the highly successful Store Wars: the battle for mindspace and shelfspace published in 1995. The new edition will retain all the strengths of the old book including a comprehensive and complex approach to the consumer & retail market and the interaction between FMCG retailers and manufacturers. The book will be thoroughly revised and updated and will consist of 4 main parts:
The book will also discuss the impact of the Global Crisis on the consumer and retail markets as well as predictions and prospects for the future. Это и многое другое вы найдете в книге Store Wars: The Worldwide Battle for Mindspace and Shelfspace, Online and In-store (Greg Thain & John Bradley)