Implementing Next-Generation E-Business Strategies Debra Cameron

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Debra Cameron - «Implementing Next-Generation E-Business Strategies»

О книге

Web sites are accommodating a new business model based on e-commerce that encompasses much more than Internet sales. According to Zona Research, 85% of organizations surveyed had implemented or planned to implement this e-business model.

E-business is more integrated with back-office systems than typical e-commerce efforts increasing customer satisfaction with faster service and lower operating costs. In addition, adopting e-business can generate new marketing opportunities, reduce time-to-market, and increase return on investment (ROI).

CTR"s new report distinguishes e-commerce from e-business and discusses the differences between business-to-business (B2B) e-commerce and business-to-consumer (B2C) e-commerce. It emphasizes the role of e-business in electronifying the entire enterprise, presenting a seamless integration among company systems and with partners" and third parties" systems.

The report explains how companies can advance successfully from e-commerce to e-business and presents issues that implementers must consider in their electronification strategies.

E-business offers numerous benefits but is often accompanied by complex concerns such as security, researching supportive products and vendors, and selecting the most appropriate technologies such as programming languages. In addition to e-business" philosophical basics and related in-depth case studies, the report provides detailed information regarding e-business principles, tools, and implementation techniques.

Because e-business is a technological revolution, organizations that formulate and implement strategies today will have a considerable advantage over their competitors. Organizations that wait to develop e-business strategies may never meet the success of their predecessors. Within five years, e-business is likely to refer not to a single type of business but to all business.

This CTR report is an invaluable resource for those responsible for electronifying business practices to gain a competitive advantage.

TABLE OF CONTENTS: Chapter 1: Executive Summary Chapter 2: The Customer Is Central Chapter 3: Electronifying Business Processes Chapter 4: Business-to-Business Strategies Chapter 5: E-business Security Chapter 6: E-business Tools and Technologies Chapter 7: XML for Next-generation Web Applications Chapter 8: Formulating an E-business Strategy Это и многое другое вы найдете в книге Implementing Next-Generation E-Business Strategies (Debra Cameron)

Полное название книги Debra Cameron Implementing Next-Generation E-Business Strategies
Автор Debra Cameron
Ключевые слова менеджмент
Категории Деловая литература, Менеджмент. Управление предприятием
ISBN 1566070732
Издательство
Год
Название транслитом implementing-next-generation-e-business-strategies-debra-cameron
Название с ошибочной раскладкой implementing next-generation e-business strategies debra cameron