Business creation--the process of identifying, nurturing, and leveraging new ideas into businesses--is a key factor in business growth. That capability, however, is difficult to manage and sustain.
Inventuring combines impressive academic rigor with the authors" extensive hands-on experience to give decision makers the tools they need to make effective business-creation strategies a central part of their organizations" everyday core operations.
Detailed case studies help providea framework for consistently turning unformed ideas into commercially viable enterprises. Это и многое другое вы найдете в книге Inventuring (William Buckland, Andrew Hatcher, Julian Birkinshaw)