Building Strategy from the Middle: Reconceptualizing Strategy Process (Foundations for Organizational Science) Steven W. Floyd, Bill Wooldridge

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Steven W. Floyd, Bill Wooldridge - «Building Strategy from the Middle: Reconceptualizing Strategy Process (Foundations for Organizational Science)»

О книге

This ground-breaking book reframes the perspective taken in most strategy research in two key ways: by describing organizational renewal from a middle-level perspective and by reconceptualizing the theoretical basis for strategy process research. PartI reviews the existing literature in the strategy process, including recent literature on strategic renewal. Part II builds the theoretical basis for a middle level perspective, focusing on knowledge development, social network analysis and organizational trust. Part III moves from synthesizing existing research toward the development of a model for conducting research from a middle-level perspective.

Полное название книги Steven W. Floyd, Bill Wooldridge Building Strategy from the Middle: Reconceptualizing Strategy Process (Foundations for Organizational Science)
Авторы Steven W. Floyd, Bill Wooldridge
Ключевые слова менеджмент
Категории Деловая литература, Менеджмент. Управление предприятием
ISBN 761906452
Издательство
Год
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