Modern Strategies for Building Corporate Value the Old-Fashioned Way
Regardless of the e-commerce initiatives your business has undertaken, it should be increasingly clear that youve barely scratched the surface. Knowledge@Wharton On Building Corporate Value takes you beneath the surface to reveal what the Internet can truly do for your business, then shows you how todays most innovative firms are already doing it.
Knowledge@Wharton On Building Corporate Value clearly explains how you can integrate the Internet into every aspect of your business as it reveals techniques for:
- Using Internet tools to create and manage enduring brands
- Understanding and managing risks created by the Internet
- Pursuing strategic alliances to support your companys goals
The Internet hasnt changed the time-honored rules of value. It has, however, radically impacted the ways in which your company can pursue that value. Knowledge@Wharton On Building Corporate Value will show you how to use Internet tools and concepts to generate competitive benefit and value the old-fashioned wayby locating customers, learning what they want, and providing it in the most efficient ways possible. Это и многое другое вы найдете в книге Knowledge@Wharton on Building Corporate Value (Mukul Pandya, Harbir Singh, Robert E. Mittelstaedt, Eric Clemons, Mukul Pandya, Harbir Singh, Eric C)