Integrated Advertising, Promotion, and Marketing Communications (3rd Edition) Kenneth E. Clow, Donald E. Baack

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Kenneth E. Clow, Donald E. Baack - «Integrated Advertising, Promotion, and Marketing Communications (3rd Edition)»

О книге

This volume takes a broader approach than Advertising or Promotions surveys and gives readers an integrated learning experience by incorporating Internet exercises and a Building an IMC Campaign project, with free Advertising Plan Pro software in every copy.

Полное название книги Kenneth E. Clow, Donald E. Baack Integrated Advertising, Promotion, and Marketing Communications (3rd Edition)
Авторы Kenneth E. Clow, Donald E. Baack
Ключевые слова экономика
Категории Деловая литература, Экономика
ISBN 131866222
Издательство
Год 2006
Название транслитом integrated-advertising-promotion-and-marketing-communications-3rd-edition-kenneth-e-clow-donald-e-baack
Название с ошибочной раскладкой integrated advertising, promotion, and marketing communications (3rd edition) kenneth e. clow-donald e. baack