Global Marketing Management Masaaki Kotabe, Kristiaan Helsen

Global Marketing ManagementA prepares the reader to become an effective manager, overseeing global marketing activities in an increasingly competitive environment. The approach presents marketing with an interdisciplinary, cross-functional perspective, where the marketer has a sound understanding of how the various functional areas interface with marketing. Это и многое другое вы найдете в книге Global Marketing Management (Masaaki Kotabe, Kristiaan Helsen)