Strategic Management : Competitiveness and Globalization, Concepts and Cases Michael A. Hitt

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Michael A. Hitt - «Strategic Management : Competitiveness and Globalization, Concepts and Cases»

О книге

Strategic Management: Competitiveness and Globalization, 6th edition provides the most accurate, relevant, and complete presentation of strategic management today. Authors Michael A. Hitt, R. Duane Ireland, and Robert E. Hoskisson thoroughly revised each chapter, weaving cutting-edge ideas, research, and modern practice to create a presentation that captures the dynamic nature of the field. The authors integrate the traditional industrial organizational model of strategic management withthe more modern resource-based view of the firm to explain how firms use the strategic management process to build a sustained competitive advantage. Это и многое другое вы найдете в книге Strategic Management : Competitiveness and Globalization, Concepts and Cases (Michael A. Hitt)

Полное название книги Michael A. Hitt Strategic Management : Competitiveness and Globalization, Concepts and Cases
Автор Michael A. Hitt
Ключевые слова менеджмент, стратегический менеджмент
Категории Деловая литература, Менеджмент. Управление предприятием
ISBN 324275285
Издательство
Год 2004
Название транслитом strategic-management-competitiveness-and-globalization-concepts-and-cases-michael-a-hitt
Название с ошибочной раскладкой strategic management : competitiveness and globalization, concepts and cases michael a. hitt