Strategic Management : Concepts and Cases (10th Edition) Fred David

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Fred David - «Strategic Management : Concepts and Cases (10th Edition)»

О книге

The tenth edition of Strategic Management is a current, well-written strategic management book with the most up-to-date compilation of cases available. Designed in functional four-color, it offers a popular practitioner-oriented perspective, focuses on skill-building in all major areas of strategy formation, implementation, and evaluation, and weaves three very contemporary themes throughout each chapter—globalization, the natural environment, and e-commerce. 46 Experiential Exercises, and 43 cases are included. The author provides and overview of strategic management, as well as strategy formulation and implementation, strategy evaluation, strategic management case analysis, 46 Experiential Exercises and 43 cases including service company cases and manufacturing company cases. For management professionals, small business owners and others involved in business.

Полное название книги Fred David Strategic Management : Concepts and Cases (10th Edition)
Автор Fred David
Ключевые слова менеджмент, стратегический менеджмент
Категории Деловая литература, Менеджмент. Управление предприятием
ISBN 131503499
Издательство
Год 2004
Название транслитом strategic-management-concepts-and-cases-10th-edition-fred-david
Название с ошибочной раскладкой strategic management : concepts and cases (10th edition) fred david