Cases in Electronic Commerce Sidney Laurence Huff, Michael Wade, Michael Parent, Scott Schneberger, Peter Newson

Cases in electronic commerce is comprised of a collection of 25 full-length case studies written by professors at the renowned Richard Ivey School of Business. Each case study is centered around a real-world company and provides sufficient detail on the implications associated with e-commerce initiatives. This managerial-oriented approach allows students to fully understand and appreciate the strategic, tactical, and operational challenges faced when launching an e-commerce-based business. Это и многое другое вы найдете в книге Cases in Electronic Commerce (Sidney Laurence Huff, Michael Wade, Michael Parent, Scott Schneberger, Peter Newson)