"If you know the enemy and know yourself, you need not fear the result of a hundred battles. If you know yourself but not the enemy, for every victory gained you will also suffer a defeat. If you know neither the enemy nor yourself, you will succumb in every battle."–Sun Tzu, The Art of War, 511 b.c.
How do companies like IBM, Xerox, Motorola, Procter & Gamble, and NutraSweet dominate the competitive situation in their markets year after year? Each of these market leaders relies on an effective, well-organized competitive intelligence (CI) strategy to help them outwit, outmaneuver, and outperform the competition at every turn.
Proven Strategies in Competitive Intelligence presents the best thinking and most successful techniques from these and other leading firms on how medium- to large-sized companies can strategize and implement a competitive intelligence program across a wide range of business functions. Readers will learn the secrets of the best business intelligence operations as corporate CI leaders explain:
- How to demonstrate the value of CI to management
- How to get your sales force and other "troops" to bolster CI efforts
- Why competitive technical intelligence (CTI) is vital to technology-driven firms
- How to set up a CI resource center on the corporate intranet
- Why identifying key intelligence topics (KITS) can lead to competitive advantage
Proven Strategies in Competitive Intelligence is an indispensable resource for any organization that wants to take the lead in its market, maximize performance, and keep the competition wondering, "How do they do that?" Это и многое другое вы найдете в книге Proven Strategies in Competitive Intelligence: Lessons from the Trenches (John E. Prescott, Stephen H. Miller, The Society of Competitive Intelligence Professionals)