Learn the language of persuasion

How does a leader get others to see things the way he or she sees them? These authors assert that one of the most powerful ways is through the precise use of language. Looking beyond the world of business to politics, entertainment, sports, and education, The Art of Framing presents dozens of real-life examples to illustrate how leaders gain support for their vision and inspire prompt action in their constituents by skillfully using language to frame events, ideas and goals at every opportunity. Using these proven technique, you can enjoy the same results.

Это и многое другое вы найдете в книге The Art of Framing : Managing the Language of Leadership (Jossey-Bass Business and Management Series) (Gail T. Fairhurst, Robert A. Sarr)