The Apple Experience: Secrets to Building Insanely Great Customer Loyalty Carmine Gallo

Rounding out his Steve Jobs/Apple trilogy, Carmine Gallo reveals the iconic brand?s five steps of service that all customer-facing employees follow to engage customers in a retail setting: Approach, Probe, Present, Listen, End with a fond farewell. The Apple Experience is based on first-hand interviews with professionals of all levels who have studied Apple, hundreds of hours observing the selling floor in Apple?s retail space, and extensive research into the company?s training programs Это и многое другое вы найдете в книге The Apple Experience: Secrets to Building Insanely Great Customer Loyalty (Carmine Gallo)