Competing On Internet Time: Lessons From Netscape And Its Battle With Microsoft Michael A. Cusumano, David B. Yoffie

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Michael A. Cusumano, David B. Yoffie - «Competing On Internet Time: Lessons From Netscape And Its Battle With Microsoft»

О книге

Competing on Internet time means competitive advantage can be won and lost overnight. In this penetrating analysis of strategy-making and product innovation in the dynamic markets of commercial cyberspace, bestselling Microsoft Secrets co-author Michael Cusumano and top competitive strategy expert David Yoffie draw vital lessons from Netscape, the first pure Internet company, and show how it employs the techniques of "judo strategy" in its pitched battle with Microsoft, the world"s largest software producer.

With a new afterword updating the events of the year following publication of the hardcover edition, Competing on Internet Time is essential and instructive reading for all managers, engineers, and entrepreneurs who want to succeed in ultra-fast-paced markets. Managers in every high-tech industry will discover a wealth of new ideas on how to create and scale up a new company quickly; how to compete in fast-paced, unpredictable industries; and how to design products for rapidly evolving markets. Это и многое другое вы найдете в книге Competing On Internet Time: Lessons From Netscape And Its Battle With Microsoft (Michael A. Cusumano, David B. Yoffie)

Полное название книги Michael A. Cusumano, David B. Yoffie Competing On Internet Time: Lessons From Netscape And Its Battle With Microsoft
Авторы Michael A. Cusumano, David B. Yoffie
Ключевые слова разработка программного обеспечения, разработка и проектирование программ, case-технологии
Категории Компьютеры и Internet, Разработка программного обеспечения
ISBN 684863456
Издательство
Год
Название транслитом competing-on-internet-time-lessons-from-netscape-and-its-battle-with-microsoft-michael-a-cusumano-david-b-yoffie
Название с ошибочной раскладкой competing on internet time: lessons from netscape and its battle with microsoft michael a. cusumano-david b. yoffie