The Most Comprehensive Monograph on the Pioneering Swiss Graphic Designer Ever Published
"A visual poet, a resourceful designer, and a pioneer in education--across all forms his creations spoke with the same unified harmony of line, color, and image. He taught discipline, clarity, honesty, and integrity through example. In a profession critically short on such values, his life and work continue to personify the ideal of a committed, humane, and conscientious designer." Kerry William Purcell, author
Josef MA?A?ller-Brockmann (1914-96) was one of the most important and prolific voices of graphic design who created many of twentieth century"s most significant and memorable posters. He was a leading practitioner and theorist of the Swiss Style, which emphasized cleanliness, readability, and objectivity. Beginning with the opening of his own studio in Zurich in 1936 and working until his death in 1996, the mark he left behind is immeasurable.
JOSEF MA?œLLER-BROCKMANN by Kerry William Purcell, is the most comprehensive monograph on the graphic designer ever published--including over four hundred images culled from the designer"s personal archive. Presenting the entire range of MA?A?ller-Brockmann"s career, ranging from his most famous works to never before seen projects, this volume is essential for design students, professional designers, or anyone interested in the history of graphic design.
MA?A?ller-Brockmann"s work ranged from social/civic projects such as posters for the Swiss Automobile Club and ZA?A?rich Police to commercial projects for IBM (for whom he was the design advisor in western Europe), Rosenthal, and Hermes Typewriters. He was also an influential mentor to contemporary designers, writing a number of books on graphic design and its history. His contributions to magazines such as "New Graphic Design," his design philosophies, and his ability to create design systems secure his status as a key figure in spreading the Swiss design ethic internationally.
MA?A?ller-Brockmann began his career as an illustrator, where his keen awareness for the quality of forms first emerged. He is perhaps best-known as graphic design"s foremost proponent of grid systems to assist in functional and objective design. The grid system allowed him to organize his subject matter to create the most effective design. Even his designs that appear free of structure were rigidly organized by MA?A?ller-Brockmann beneath the surface. MA?A?ller-Brockmann was also an accomplished photographer, often integrating experimental photography, photomontages, and light paintings into his design work. The grid system, industrial typefaces, and the use of photographic images rather than illustrations were MA?A?ller-Brockmann"s trademark and, ultimately, the classic emblems of Swiss graphic design.
This new book offers readers the ability to approach MA?A?ller-Brockmann"s work from several points of view, resulting in an extension of his influence on graphic design beyond his familiar poster work. Illustrated by images of the final designs, sketches, and production drawings from his archive--and with long captions explaining in detail the design structure and the client"s instructions--this extraordinary monograph traces MA?A?ller-Brockmann"s life from his childhood through early training, rarely seen designs for the theater, famous posters for the Zurich art scene, corporate design work for clients, and, finally his efforts to educate young designers. Это и многое другое вы найдете в книге Josef Muller-Brockmann (Kerry William Purcell)