Business to Business Electronic Commerce: Challenges and Solutions Merrill Warkentin

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Merrill Warkentin - «Business to Business Electronic Commerce: Challenges and Solutions»

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The rapid commercialization of the Internet and success of online direct marketing led to the burgeoning field of business-to-business e-commerce, a growing industry analyzed with the most recent research developments and successful implementation strategies in this business volume. E-commerce environments, supply chain management issues, and value chain networks are explored with respect to process, research, and electronic tendering. More complex discussions of classification schemes, manufacturing connectedness, and structuration theory provide the academic dimension of the practical business challenges presented. Это и многое другое вы найдете в книге Business to Business Electronic Commerce: Challenges and Solutions (Merrill Warkentin)

Полное название книги Merrill Warkentin Business to Business Electronic Commerce: Challenges and Solutions
Автор Merrill Warkentin
Ключевые слова маркетинг, продажи, интернет маркетинг
Категории Деловая литература, Маркетинг. Реклама
ISBN 1931777705
Издательство
Год
Название транслитом business-to-business-electronic-commerce-challenges-and-solutions-merrill-warkentin
Название с ошибочной раскладкой business to business electronic commerce: challenges and solutions merrill warkentin