The activities and techniques outlined in this book will teach you to communicate clearly, correctly, and concisely; format documents for maximum impact; use shirtsleeve English to get your point across; tailor your communication to different learning styles; and simplify your messages to ensure they will get read. Paring your writing down to a distinct and concise message makes a huge difference in what your reader pays attention to and retains. Today’s limited time, technological advances, and increased pace of communication means that every written word counts. You will learn critical skills for delivering messages with impact, such as constructing eye-catching subject lines and using parallel construction.
Learning Objectives: To introduce the reader to the principles of Shirtsleeve English. To empower the reader"s writing by using verbs. To update the reader"s style by keeping things short and simple. To deploy information on the page for the reader"s eye. Это и многое другое вы найдете в книге Fat-Free Writing: Business Writing for the Information Age (Crisp Fifty-Minute Book) (Carol Andrus)