What I Learned From Sam Walton: How to Compete and Thrive in a Wal-Mart World Michael Bergdahl (книга)

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Michael Bergdahl - «What I Learned From Sam Walton: How to Compete and Thrive in a Wal-Mart World»

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Praise for WHAT I LEARNED FROM SAM WALTON

"Michael Bergdahl"s book presents unique insights into the staggering international success of Wal-Mart. Throughout the pages of this book, you can almost hear Sam Walton himself coaching and inspiring his legion of employees to greatness."

-Tracy Mullin, President and CEO, National Retail Federation

"Retailers, non-retailers, manufacturers, and suppliers will enjoy Bergdahl"s insights into Wal-Mart"s service culture and its leadership icon, Sam Walton."

-Roger J. Dow, Senior Vice President Global and Field SalesMarriott International, Inc.

Bergdahl outlines his competitive strategy with the acronym P.O.C.K.E.T.S.

P-Price: Don"t try to compete on price; differentiate your product selection.

O-Operations: Break the retail "ready, shoot, aim" tactical orientation bydeveloping an actual strategy to compete.

C-Culture: Build a can-do culture with a strong sense of urgency. Communicate your values and beliefs over and over again to your employees.

K-Key Item Promotion/Product: Determine who you are and uniformly communicate your brand message to your entire team.

E-Expenses: Become obsessed about controlling costs.

T-Talent: Recruit constantly and hire people who have both experience and high potential.

S-Service: Never take your customer for granted. Empower your employees to make decisions involving customer concerns. Это и многое другое вы найдете в книге What I Learned From Sam Walton: How to Compete and Thrive in a Wal-Mart World (Michael Bergdahl)

Полное название книги Michael Bergdahl What I Learned From Sam Walton: How to Compete and Thrive in a Wal-Mart World
Тип Книга
Автор Michael Bergdahl
Ключевые слова предпринимательство, отраслевой бизнес
Категории Деловая литература, Менеджмент. Управление предприятием
ISBN 471920169
Возрастное ограничение 18
Издательство Wiley
Год 2006
Название транслитом what-i-learned-from-sam-walton-how-to-compete-and-thrive-in-a-wal-mart-world-michael-bergdahl
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