This book is a straight-talking guide that walks you through the essentials of small business marketing. From marketing plans to targeting, from copywriting to branding, and from metrics to search engine positioning, the most essential tools for small business marketing are covered.
After reading the book, you"ll develop into a more confident marketer; able to take your company to the next level. Это и многое другое вы найдете в книге The Marketing Toolkit for Growing Businesses: Tips, Techniques and Tools to Improve Your Marketing (Jay B. Lipe, Jay Lipe)