This useful guide explains the workings of the press and other media, and gives concrete, practical advice on how to work with them effectively. The authors provide examples of all likely media situations and offer clear directions for handling them, showing academics how to use the media rather than be used by them. Это и многое другое вы найдете в книге How to Work With the Media (Survival Skills for Scholars, Vol 2) (James Alan Fox, Jack Levin)