Praise for Thinking Out of the Box
"Kathy C. Yohalem has "been there; done that." She has looked into the future with the eye of an experienced business person, and this book helps define for all of us new and enlightening approaches in strategic marketing." — Michael F. Murphy Senior Vice President and CFO, Chanel, Inc.
"The complicated process of empowering and thus obtaining the very best in ideas from our executives is critical to a successful strategic marketing plan for a company"s future. Kathy C. Yohalem has shown us how to get there by keeping it simple. No key executive should be without Thinking Out of the Box ." — Sy Jones former Senior Partner, Coopers & Lybrand, LLP Professor of Accounting, NYU, Stern School of Business
"Only Kathy C. Yohalem"s brilliant high-tech perspective could have devised the 21st-century marketing strategies which fill every page of this provocative handbook for success. She not only makes it crystal clear that the future is here, but gives you tomorrow"s winning game plan right now, in real time." — Annette Green President, The Fragrance Foundation
"A wonderfully written, logical, and understanding approach to linking people, programs, and marketing." — Mitchell Marks President, Royal-Pioneer Industries, Inc.
"Strategic marketing is mission critical to continued business growth and sustained profitability. Kathy C. Yohalem, a seasoned, do-it-yourself marketing executive, has written a book that provides practical, solutions-oriented, actionable steps to "Think Out of the Box" — to help you think and act strategically to exploit the inherent profit potential in your business." — James O. Egan Senior VP and CFO, Riverwood International Corporation
"Thinking Out of the Box very effectively walks the reader through integrated marketing communications as we view it today. . . . A must read." — Nina T. Kurtis Dean, Business & Technology Division Fashion Institute of Technology
Remember thestory of the emperor"s new clothes? Well, that kid was able to see things as they were because he looked at the world from a different perspective. And that"s just how it is with strategic marketing. To be the most creative, competitive company out there, you"ve got to escape from the business-as-usual mentality and learn to look at your company in a new way — the way your customers see it. If you"re going to make it into the 21st century, you"d better lose that old if-it-ain"t-broke-don"t-fix-it standby. Simply put, you"d better get out of the box, and here"s the book to help you do it. Это и многое другое вы найдете в книге Thinking Out of the Box : How to Market Your Company Into the Future (Kathy C. Yohalem)