Long Tail, The, Revised and Updated Edition: Why the Future of Business is Selling Less of More Chris Anderson (книга)

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Chris Anderson - «Long Tail, The, Revised and Updated Edition: Why the Future of Business is Selling Less of More»

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The New York Times bestseller that introduced the business world to a future that"s already here--now in paperback with a new chapter about Long Tail Marketing and a new epilogue. Winner of the Gerald Loeb Award for Best Business Book of the Year In the most important business book since The Tipping Point, Chris Anderson shows how the future of commerce and culture isn"t in hits, the high-volume head of a traditional demand curve, but in what used to be regarded as misses--the endlessly long tail of that same curve. "It belongs on the shelf between The Tipping Point and Freakonomics." --Reed Hastings, CEO, Netflix "Anderson"s insights . . . continue to influence Google"s strategic thinking in a profound way."--Eric Schmidt, CEO, Google "Anyone who cares about media . . . must read this book."--Rob Glaser, CEO, RealNetworks Это и многое другое вы найдете в книге Long Tail, The, Revised and Updated Edition: Why the Future of Business is Selling Less of More (Chris Anderson)

Полное название книги Chris Anderson Long Tail, The, Revised and Updated Edition: Why the Future of Business is Selling Less of More
Тип Книга
Автор Chris Anderson
Ключевые слова маркетинг, реклама, общие вопросы
Категории Деловая литература, Маркетинг. Реклама
ISBN 1401309666
Возрастное ограничение 18
Издательство
Год 2008
Название транслитом long-tail-the-revised-and-updated-edition-why-the-future-of-business-is-selling-less-of-more-chris-anderson
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