Business Research Methods With Infotrac William G. Zikmund

This best-selling text continues in its seventh edition to provide the most current and comprehensive coverage of business research. Its student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting, and other business areas. Business Research Methods, 7e, is the ideal text for undergraduate and first year MBA courses in marketing, management, or quantitative studies. Это и многое другое вы найдете в книге Business Research Methods With Infotrac (William G. Zikmund)