Strategy--and the planning that created it--has too often failed to deliver its promised results. The reasons for this failure are many and varied, but include an over-reliance on the "next big thing" in strategic methodology, a failure to recognize and deal with the total change that strategy requires in an organization, and an inability to deal with uncertainty. Wilson argues that strategy is a subtle and demanding art, far more than it is a science or a methodology. Это и многое другое вы найдете в книге The Subtle Art of Strategy : Organizational Planning in Uncertain Times (Ian Wilson)