Strategic Management: Awareness, Analysis and Change John L. Thompson, Frank Martin

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John L. Thompson, Frank Martin - «Strategic Management: Awareness, Analysis and Change»

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Strategic management 5e is essential reading for all students of strategy at undergraduate, diploma and MBA level. Structured around a traditional analysis, formulation and implementation framework, based on a mini-case approach, and supported by unrivalled supplementary resources, John Thompson"s accessible text encourages students to think about strategy through the successes and failures of real companies. In addition, the unrivalled subject coverage introduces readers to topics of contemporary interest including emergent strategy, entrepreneurship, and leadership. Это и многое другое вы найдете в книге Strategic Management: Awareness, Analysis and Change (John L. Thompson, Frank Martin)

Полное название книги John L. Thompson, Frank Martin Strategic Management: Awareness, Analysis and Change
Авторы John L. Thompson, Frank Martin
Ключевые слова менеджмент, общий менеджмент
Категории Деловая литература, Менеджмент. Управление предприятием
ISBN 1844800830
Издательство
Год 2005
Название транслитом strategic-management-awareness-analysis-and-change-john-l-thompson-frank-martin
Название с ошибочной раскладкой strategic management: awareness, analysis and change john l. thompson-frank martin