Lifestyle Brands: A Guide to Aspirational Marketing Stefania Saviolo, Antonio Marazza

What do brands like Apple, Diesel, Abercrombie & Fitch, and Virgin have in common and what differentiates them from other brands? These brands are able to maintain a relationship with their clients that goes beyond brand loyalty. This gives a complete analysis of lifestyle brands that inspire, guide, and motivate beyond product benefits alone. Это и многое другое вы найдете в книге Lifestyle Brands: A Guide to Aspirational Marketing (Stefania Saviolo, Antonio Marazza)