"Strategic Retail Management - Text and International Cases" is devoted to the dynamic development of retailing. The various strategy concepts adopted by retailing companies and their implementation in practice are at the core of the book.
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"Strategic Retail Management - Text and International Cases" is devoted to the dynamic development of retailing. The various strategy concepts adopted by retailing companies and their implementation in practice are at the core of the book.
Полное название книги | Joachim Zentes, Dirk Morschett, Hanna Schramm-Klein Strategic Retail Management: Text and International Cases |
Авторы | Joachim Zentes, Dirk Morschett, Hanna Schramm-Klein |
Ключевые слова | маркетинг, продажи |
Категории | Деловая литература, Маркетинг. Реклама |
ISBN | 383490287 |
Издательство | |
Год | 2007 |
Название транслитом | strategic-retail-management-text-and-international-cases-joachim-zentes-dirk-morschett-hanna-schramm-klein |
Название с ошибочной раскладкой | strategic retail management: text and international cases joachim zentes-dirk morschett-hanna schramm-klein |