Public Relations in Schools (4th Edition)

This book emphasizes public relations in public schools as an integral administrative function. With leading scholars in both school administration and public relations as contributors, it effectively achieves a balance between theory and practice. Adds a new chapter on public opinion and policy. A program model and actual PR plans. Exclusive focus on K-12 schools. For educators and school administrators, or anyone interested in school and community relations. Это и многое другое вы найдете в книге Public Relations in Schools (4th Edition)