Gronroos presents the most scholarly and provocative examination of services marketing that I have seen in our literature. This book is guaranteed to challenge company ideas on how services should be managed and the role they play in defining a Это и многое другое вы найдете в книге Service Management and Marketing: A Customer Relationship Management Approach (Christian Gronroos)
Service Management and Marketing: A Customer Relationship Management Approach Christian Gronroos
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