Building Brand Identity Brand identity is the special blend of positioning and personality that gives a product or service its unique character in the mind of the consumer. It has never been easy to establish and maintain a strong identity, Это и многое другое вы найдете в книге Building Brand Identity: A Strategy for Success in a Hostile Marketplace (Lynn B. Upshaw)
Building Brand Identity: A Strategy for Success in a Hostile Marketplace Lynn B. Upshaw (книга)
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