Cases in electronic commerce is comprised of a collection of 25 full-length case studies written by professors at the renowned Richard Ivey School of Business. Each case study is centered around a real-world company and provides sufficient detail on the implications associated with e-commerce initiatives. This managerial-oriented approach allows students to fully understand and appreciate the strategic, tactical, and operational challenges faced when launching an e-commerce-based business. Это и многое другое вы найдете в книге Cases in Electronic Commerce (Sidney Laurence Huff, Michael Wade, Michael Parent, Scott Schneberger, Peter Newson)
Cases in Electronic Commerce Sidney Laurence Huff, Michael Wade, Michael Parent, Scott Schneberger, Peter Newson (книга)
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