International Marketing Vern Terpstra, Ravi Sarathy

Drawing on the extensive and unparalleled international marketing experience of its authors, International Marketing takes a comprehensive look at the environment, problems, and practices of todays international marketing arena. This text gives students a real-world taste of this dynamic field, preparing them for entry into the marketing workplace of the 21st century. Это и многое другое вы найдете в книге International Marketing (Vern Terpstra, Ravi Sarathy)