Create Smarter Marketing To Women Sharpen your marketing skills to reach your most influential healthcare buyer. Increase your effectiveness and your understanding of the complex womenÂ’s market: • Learn what motivates women today • Segment key buying sectors • Understand the effects of managed care and the Internet on women • Develop a solid rationale for branding and marketing consistently Это и многое другое вы найдете в книге Hitting the Right Nerve: Marketing Health Services (Barbara Lehman)
Hitting the Right Nerve: Marketing Health Services Barbara Lehman (книга)
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